Corferias MotoGo 2019
Bogotá, November 2019. The fourth version of MotoGO, the International Exhibition of the World of Wheels, ended with the participation of 100 exhibitors, including brands, accessories, complementary products to the motorcycle sector; In addition to racing shows with professional riders, test drive, exhibition of classic motorcycles, the Motorcycle Museum in Colombia, and the participation of high-capacity motorcycles such as Harley Davidson.
During the 5 days of the fair, about 40,000 people attended. Cristina Católico, project manager of MotoGo, said that this year the fair had an interesting dynamic, as the brands got involved and participated with great dynamism in the development of the event where before showing the product, they decided to make shows and presentations in ArenaGo so that there was more interaction between the brand-visitor, which generated a good reception by the attendees.
In addition, the scenarios proposed by the fair where shows and demonstrations were generated generated influx and interest of the attendees who surrounded the ArenaGo track, allowing adrenaline along with the passion for motorcycles were evidenced through children’s, female and male competitions in different displacement
Also, there was a high attendance of bikers and lovers assistants to the world of motorcycles in each of the update spaces on the new trends in fashion, protection and safety on motorcycles.
Tomas Bernal, commercial director of the Royal Enfield motorcycle brand, said that in this MotoGo version they did very well as they exceeded sales goals. To this is added “the high influx of attendees on fair days, who visited the different brands and interacted with each of them in order to close sales.“
Similarly, the events held by the fair captured the attention of visitors. “Through our social networks we spread the call for many more people to attend,” Bernal added.
Oscar Pico, operations coordinator of HMC Colombia, “we did very well, we fulfilled the expected expectation. The test drive theme worked for us a lot, we had an exclusive track for the Xpluse 200 that was our launch. ”
Cristian Velandia of the Capital brand said “the balance of this edition of MotoGO 2019 was positive, since it had a large influx of audiences. We have grown a lot compared to other fairs, our group of commercial advisors was not enough to serve the thousands of visitors who arrived; In addition, we meet and exceed the sales goal on the fourth day of the fair ”.
Luis Fernando Arcila, manager of Dismerca – Auteco “we are very happy for the traffic of visitors in the version of this fair, we had a very good brand presence, everyone was in love with our motorcycles. The sales expectation was met, we had a positive balance, so we would participate again in MotoGO without any doubt. In addition, it is good that these types of fairs take place, since people have the opportunity to take advantage of special prices with this mobility option so affordable for everyone. ”
Camilo Ruiz of the motorcycle brand Niu commented “we are very happy because there were many people, we managed to close several sales of a motorcycle product that we are just launching, which is very positive for the brand”.
Alejandro Muriel of Harley Davidson for Colombia, “This event had many visitors, it went very well with our rally which was very successful, generating sales and prospects to close business after the end of the fair. In addition, the location of the stand on the second floor favored us a lot, it generated even more interaction between the brand and visitors, especially on Saturday and Sunday. ”
Wilson Guerrero, product coordinator at San Polos, a brand selling motorcycle footwear with motorcycle style, commented: “This is the first time we participated in MotoGo. We are highly surprised by the results and the number of visitors, we had a lot of traffic from people with a good reception of the brand by people, and we exceeded the sales goal ”.
Jonathan Ramírez Pérez, Marketing Director of Emoji Car, a mobile application to avoid stress on drivers and drivers while they are driving commented: “Thanks to the fair and its high influx of visitors, this year we managed to make our application with greater force mobile, in addition to testing the app with people we managed to capture their interest and invite them to use the new language proposed by Emoji Car to manage their emotions on the road. ”
Catholic pointed out that “our exhibitors were very happy with the version of this fair, because they met their sales objectives and those passionate about motorcycles enjoyed the activities offered by the event.“
