Indian Motorcycle and Wheels & Waves celebrate return and multiple anniversaries with special apparel collaboration
Indian Motorcycle and Wheels & Waves have collaborated on a lineup of limited-edition apparel and Hedon helmets to celebrate the return of Wheels & Waves and three special anniversaries. The year 2021 not only sees the welcome return of the event to the calendar, it also marks the 120th anniversary since the establishment of Indian Motorcycles in 1901. Wheels & Waves also hits the significant milestone of 10 years since its inaugural edition and sees Indian Motorcycle return as headline sponsor of Wheels & Waves for the 5th year, continuing a 6-year partnership.
After postponement in 2020 due to the global pandemic, the unique festival of custom culture returns to Biarritz, France from June 30 through to July 4. The 10th Edition of the festival will again celebrate motorcycling, skating and surfing as well as the diverse creative expressions of art, music and food that emerges from these scenes.
“Continuing our partnership with Wheels & Waves was a given for us, especially after the complicated year that everyone has experienced and last year’s understandable postponement. What better way to celebrate these significant anniversaries than to be a part of the return of this unique, flamboyant event and to collaborate on a collectors lineup of clothing and helmets. Like Indian Motorcycle, the team behind Wheels & Waves have always maintained its unique identity and it’s this that has always resonated with us and our riders.” says Grant Bester, Vice President International, Indian Motorcycle.
“This is a symbolic anniversary for us and we are very happy to welcome back Indian Motorcycles and be able to celebrate these multiple anniversaries with a return to the custom culture and our vision of a contemporary lifestyle that combines our favourite activities,” explains Julien.
Jérôme, who designed the lineup said, “This limited-edition collection seals a long-standing partnership between Indian Motorcycle and Wheels & Waves while arriving as a gift to the enthusiasts of our common universes for the 10th anniversary of the festival. The artistic creation of this collection was inspired by our history, the different artists who have accompanied us throughout these years and also by the history of America’s first motorcycle company. I’d also like to thanks Alain Rehm, who accompanied me, and stylized the FTR in the UNRIVALLED design featured on the Hedon helmet.”
The Limited-Edition celebration apparel lineup will see just 200 units of each design available with a choice of four designs for men and two for women. For the real style icons, the uniquely designed Hedon helmet is definitely one for the collectors with just 50 being made.
Riders going to the 10th Edition of Wheels & Waves will have the first opportunity own these unique and exclusive items when they go on sale at the festival.
For more information on Wheels & Waves 2021 please visit: wheels-and-waves.com
